November 5, 2015
05 Nov 2015

Understanding and communicating a story is everything

1 subject, 6 stories, 6 photographers, and 6 completely different photographs.

This has been making the rounds on social media. Check it out. Every portrait was successful and told a completely different story. This informs us of two great truths. 1. We all have a perspective or bias 2. Story is everything.

As a photographer & video producer, story informs every aspect of my images and productions. Understanding and powerfully communicating visual stories about people, brands, and messages is what separates the wheat from the chaff in the visual world.

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