I did a recent project with Alliant Studios. First off, I must say that I’m a big fan of Alliant. They are talented, professional, accomplished, and a fun to work with. These are some of the messages we wanted to convey in this visual storytelling project. Their design work helps their clients communicate their vision, brand, and stories through web design, logos, printed collateral, etc. Moreover they do a great job really understanding their clients needs and offering a holistic perspective on design. As a storyteller myself, this project to collaborate with them on the visual stories on their new site.
We decided all of the staff portraits should be unique to fit each person. We wanted the photos of the office environment to match who they are and what they are all about. We wanted to capture the collaborative nature of their team and their personality (see Pez dispenser collection and foosball table action.) We also wanted to leverage the power of personal stories of how their clients have benefited from Alliant and why they keep on using them. I don’t know if we ever considered photos of their clients with stories because they knew from the get-go that they wanted to harness my style of producing video stories. We talked about some of the goals of the video and the messages they wanted to communicate about who they are. I went back to my office and produced a storyboard and worked with them on who of their clients might be the best to communicate each message. I’m really pleased with the outcome and it has been a valuable asset for Alliant to communicate to their future clients. I’m seeing more and more of my clients jump on this style of video storytelling with great success.