Archive for category: Video Production

January 21, 2016
21 Jan 2016

Poverty & electricity: Turning the lights on in Buena Vista, Guatemala | Not for profit video production

This story I told for Michigan’s Electric Coop Association (MECA) is one of my favorites in recent memory. Of all my travels to developing countries I’ve produced stories around famine, drought, HIV/AIDS, poverty, and community development to name a few. But, I’ve never focused on electricity and how it can help be a part of the solution in all of the above issues. This project came from a referral from my client at National Rural Electric Coop Assoc  (NRECA). My client at MECA saw my past projects for NRECA and said they my mix of artistry, narrative storytelling, and the authenticity of the messaging were a perfect fit for them.

I collaborated with my client to produce a narrative story arc that was aligned with the important messages about the volunteer linemen from Mich. going to Guatemala to bring power to this remote area. I believe that the why questions in life are more important than the how questions in life. I approach storytelling in the same way. For this story, the why–shortened life expectancy, lack of enterprise that keeps them in poverty–informs every part of this effort to send 10 people on a two-week 1000 mile journey. The how is the work that the linemen are doing. But that doesn’t really matter until we explore the why and invest people in this why. After that I lead people through the how and the what. So, that is the story I pre-produced with my client and the we lined up to speak share their story through our fixer in Guatemala.

At one point during pre-production, my client found out that she would also need some storytelling photos for various internal and external publications. My background is in photojournalism, and producing both video and photo stories simultaneously for USA TODAY, so naturally this was not a problem. My client saw the value in hiring only one person who could do both at a high level and who also knew how to align both mediums with their brand and messaging. All in all I was in the village of Buena Vista for 48 very wet hours.

After we were done with revisions, my client told me this video was better than anything they could have imagined. They leveraged the photo assets for a photo book, blog entries, magazines, and more. Anyhow, enough words. Watch the video, enjoy the photos, and go do something selfless today.

Poverty & electricity: Turning the lights on in Buena Vista, Guatemala. from Garrett Hubbard on Vimeo.

 

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

MECA Partners for Power project saw 10 volunteers from co-op's in Michigan travel to Guatemala to electrify the village of Buena Vista in Cuilco. © Garrett Hubbard 2015.

 

March 27, 2015
27 Mar 2015

Customer testimonial video for Direct Energy Solar | DC Video Production

Direct Energy Solar Residential Install Customer Testimonial from Garrett Hubbard on Vimeo.

DC video production by GH Studios.

March 25, 2015
25 Mar 2015

Non-Profit Video Production Stories for Generosity Feeds | DC Video Production

Projects and productions like this remind me of the power of visual story and why I do what I do. Last year my wife and I made a commitment to do more to serve our own community. We’ve been volunteering a little bit with Generosity Feeds for the past 3 years but we decided to get more involved. We love their heart and mission to help kids break the cycle of poverty by partnering with local schools to provide healthy meals. Studies have shown that 1 in 5 children in America struggle with hunger and this goes on to have lasting effects on their lives.

One way I helped was by consulting with the President of Generosity Feeds. I listened to some of his goals, analyzed his existing marketing and video assets and I suggested that we would be able to better communicate the Generosity Feeds story by showing who is affected by these meals. I knew this would better communicate to their existing supporters as well as and bring on new supporters.

Generosity Feeds: Reaching families in your community from Garrett Hubbard on Vimeo.

This project was shot on our new Sony FS7 4K video camera in Slog3 and graded with ColorFinale.

January 19, 2015
19 Jan 2015

Solar power video production | Astrum Solar

We had the opportunity to work with Astrum Solar to tell a story about their company and the impact they are having through a news event. Washington D.C. is offering some aggressive tax incentives to commercial builders to install solar panels and utilize other sources of green energy. Astrum Solar helped consult and retrofit an existing apartment building in Washington, D.C. We learned that the recently appointed United States Department of Housing and Urban Development Julián Castro was going to attend the ribbon cutting and make remarks. We knew that using this news event as a integral part of the narrative arc for this video would lend a greater level of trustworthiness to their mission and product. They were a fantastic client with a sharp team.  I’m looking forward to collaborating with them on future stories.

Astrum Solar DC ribbon cutting with HUD Secretary Castro from Garrett Hubbard on Vimeo.

DC video production. Solar power video production. Green energy videos.

 

January 17, 2015
17 Jan 2015

BrotherSpeak Rage | DC video production for The Washington Post

This is the fifth installment of BrotherSpeak. I produced this with Chris Jenkins of The Washington Post right on the heals of the Eric Garner Grand Jury decision in late 2014.

BrotherSpeak Rage from Garrett Hubbard on Vimeo.

Brother Speak Rage for The Washington Post

August 12, 2014
12 Aug 2014

Company branding shoot with Alliant Studios|DC Video Production

I did a recent project with Alliant Studios. First off, I must say that I’m  a big fan of Alliant. They are talented, professional, accomplished, and a fun to work with. These are some of the messages we wanted to convey in this visual storytelling project. Their design work helps their clients communicate their vision, brand, and stories through web design, logos, printed collateral, etc. Moreover they do a great job really understanding their clients needs and offering a holistic perspective on design. As a storyteller myself, this project to collaborate with them on the visual stories on their new site.

We decided all of the staff portraits should be unique to fit each person. We wanted the photos of the office environment to match who they are and what they are all about. We wanted to capture the collaborative nature of their team and their personality (see Pez dispenser collection and foosball table action.) We also wanted to leverage the power of personal stories of how their clients have benefited from Alliant and why they keep on using them. I don’t know if we ever considered photos of their clients with stories because they knew from the get-go that they wanted to harness my style of producing video stories. We talked about some of the goals of the video and the messages they wanted to communicate about who they are. I went back to my office and produced a storyboard and worked with them on who of their clients might be the best to communicate each message. I’m really pleased with the outcome and it has been a valuable asset for Alliant to communicate to their future clients. I’m seeing more and more of my clients  jump on this style of video storytelling with great success.  DC video production alliant studios

Alliant Studios from Garrett Hubbard on Vimeo.

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

DC video production alliant studios

July 14, 2014
14 Jul 2014

Behind the scenes on an interview | DC video production

This summer, I’ve been working on a series of personal stories for a commercial client. I thought I’d post a behind the scenes photo from one of the recent interviews. The client wanted a higher production value so I have been using Canon’s C300 for this project. I’ll be sure to post the final cuts of this project when it goes live.

photo of dc video production interview by GH Studios

Utilizing the Canon C300 and some lighting modifiers for an interview.

February 27, 2014
27 Feb 2014

Korean War veteran Rep. Charles Rangel | DC video production

Last June I was hired by USA TODAY to shoot an interview and make a portrait of Korean War veteran Congressman Charles Rangel for the 60th Anniversary of the war. Somehow I am just now posting this. Everything about the shoot had to move quickly because we only had about 15 minutes for the video interview and about 90 seconds after that for the portrait. One of my favorite things Rep. Rangel said was that he hasn’t had a bad day since the war. He shares this perspective the war has given him towards the end of the video which was edited by the staff at USA TODAY.

Korean War vet Rep. Charlie Rangel

December 11, 2013
11 Dec 2013

Harding University’s New President. University video production

In the fall of 2012 I was contacted by Harding to conceptualize and produce a video that told the story of the new president of Harding University. It was to be a story that gives alumni, current students, and future students a personal look at the yet-unnamed incoming fifth president. Dr. Bruce McLarty would be only the fifth president since the university was founded 90 years ago in Searcy, Arkansas.  I worked closely with the university during pre-production as I added voices to the story and conducted pre-interviews. By the time it came for me to come film at the University in the summer of 2013 I had woven their vision together with mine. This led to 7 interviews that I knew would invite people into this story of significance, change, and purpose.  The University elected not to fly me back down to Arkansas but to have their team shoot the grand inauguration in September. Once I received their footage this meaningful story took shape and I did a quick turnaround and delivered the final cut 12 days after the Inauguration. I hope you enjoy meeting Harding’s Fifth President.

I’m so pleased with the result and I’m enjoying hearing the University’s excitement.  I’ve always loved learning and I enjoyed both of my higher education experiences. I would like see university video production to become a regular part of my story productions.

 

June 18, 2013
18 Jun 2013

Shooting for the moon. Video production in NYC

I shot some behind-the-scenes footage for an ad campaign for Corona recently. Said shoot was not in the Bahamas, the Caribbean, or anywhere near sand nor was it even in the sunshine. It was in NYC with lots of concrete, traffic, night life, and one killer billboard ad.

I was brought on by some of the most talented time-lapsers out there, Drew and Drew from District 7 Media. You might recognize their work from Netflix’s House of Cards, The X-Games, and the last Superbowl.  The science behind lining up two objects, one of which is 239,000 miles away is really, shall I say, difficult? The ad has been getting some good traffic and recognition lately. #1 on BuzzFeed, The Huffington Post even did a story about it.

Here is some more work from the crazy-talented District 7 Media team.

Corona billboard moon and lime in NYC

© 2017 Garrett Hubbard Studios All rights reserved. Strengthened by Alliant Studios